Augmented Reality Visor

Augmented Reality Suwappu

Augmented Reality Visor

Augmented Reality Suwappu

London design firm Berg have joined forces with Japanese ad agency Dentsu to create a line of augmented reality toys called Suwappu. Suwappu figures feature swappable heads and bodies, and depending on how they're configured, they interact differently and create different environments for themselves in their augmented reality world.

Suwappu are a set of collectible and swappable figures, readable by connected devices, including ugmented Reality Visors, opening up a layer of digital content. The Suwappu's head determines its personality, and its lower half, its environment - the application produces content according to its reading of each half.

Suwappu represent a new kind of content platform, with various exciting social, creative and commercial possibilities. See below for video.

Augmented Reality Suwappu

Augmented Reality Suwappu



Augmented Reality Suwappu - Augmented Reality Visor